is the title of a post on Jens' Tourism INTERNET Marketing Blog.
It touches on a key issue facing DMOs today, the fast growth of user generated content, social networking, mashups and other web 2.0 tools in travel. This makes it even more urgent for these organizations to review their long established marketing strategies. When looking across the global DMO website landscape it is evident that most are still very much in a web 1.0 mode, and I would guess, consider their website just one more communication channel in their overall marketing arsenal.
That will no longer do. For quite some time now, I've expressed the opinion, that the web needs to be at the very core of a DMO strategy and the rest of their marketing flows outward from there. This will also have an effect on the organizations personnel structure. Not only will this very likely result in the discovery of new funds that can be invested in web based activities, which is an important aspect, but it will also put the presence of their destination right where today's travelers are looking for it - the web.
Like traditional media companies, especially newspapers, DMOs are in the firing line and those who don't adapt quickly will be threatened like never before.
Tags: DMO, destination marketing, social web, travel, tourism
This is one of those crucial aspects which are overlooked by many companies. In the latest advancements of the search engine spiders, search engine optimization has not left by mere re occurring your desired keywords, It is highly required that your website design and content should serve as an enticement to the web spiders. Its of no use to have a site which doesn’t comply with the standards of search spiders. I got my medical website reconstructed from a web designer and marketing company named medicalwebexperts.com. They need to almost reconstruct every page to make it compliant with search engine algorithms. After a few months of time, the impact was definitely distinctive in my income. I have got a steady increase in the patients, which was a direct result of reconstructing and marketing my old obsolete site.
Posted by: Medical Web Experts | July 03, 2009 at 01:14 AM
I very much agree Joe
Posted by: Rey Espia | August 01, 2007 at 09:49 PM