on the topic of journalists vs bloggers which covered a wide range of opinions expressed by the panel. Adding to my opinion recorded in the video, I consider B2B travel blogs a valuable resource for leaders working in the travel industry, one they should use to keep abreast of what’s happening now and what will happen tomorrow on the web and how this will affect their business. As I mentioned, the purpose of this blog at least, is to add knowledge which, as Ram my fellow panelist mentioned, is different from information.
B2B bloggers come from different backgrounds that influence their opinions about travel and the issues the industry faces. This adds a layer of personal interpretation to the basic information out there one that creates value. Taken together these opinions and comments, can be utilized by people in the industry, who are often very focused on their immediate tasks and challenges facing their companies or organization.
Bloggers mostly have personal business experience in different sectors of the industry and that is another key difference between them and more traditional trade journalists. So the issue is not one of “us vs. them” but to combine the skill sets of both for an improved overall result that adds to the overall quality of the world’s largest industry.
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