might be a future reality according to this Real Time column in WSJ.com by Jason Fry. He raises a number of interesting points that will indeed make this a general reality as it is already for a fast increasing number of people who can easily be found on the web today. In the networked world we live in today, where radical transparency is another fact of life I can imagine this scenario.
I found this quote by Curt Monash particularly poignant: "The Internet WILL tell stories about you, true or otherwise. Make sure your own version is out there too." It's a necessity for companies today and might become one for everybody in future, who knows.
One thing seems obvious to me, this new reality will have a profound impact on how to market products and services effectively.