This graph shows very clearly the significant effect of the social web on business and how customers interact with companies and organizations of all kind. The social customer will expect to be treated consistently across all touch points which calls for social web integration into the organization and the end of thinking about it as some kind of marketing only add-on or PR tool.
Joe Buhler
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Philip Caines is a Vancouver based travel blogger with insight into aggregating the long tail of travel. RezGo provides technology solutions to smaller tourism service providers. - Semantic Focus - Fresh thoughts on the Semantic Web and related topics
As the title says, this blog is about what's coming next on the semantic or intelligent web - Read/WriteWeb
Excellent stuff on what's happening on the web. - micropersuasion.com
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Good Reads
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
Christopher Locke: The Cluetrain Manifesto: The End of Business As Usual
Seth Godin: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
September 27, 2010
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very amazing information, i hardly realized about the impact of the public web on companies
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Posted by: Fayaz Ali | February 03, 2012 at 05:03 AM
Love your ideas and implementation here. I'll be back to see your post soon.
Posted by: Seattle Search Engine Optimization | August 25, 2011 at 02:36 PM
Your concepts were easy to understand that I wondered why I never looked at it prior to. Glad to find out that there's a blogger out there that certainly understands what he's discussing. Excellent.
Posted by: Truck Factoring | August 11, 2011 at 08:02 AM
very impressive graph, i hardly knew about the effect of the social web on businesses
Posted by: Donna | December 03, 2010 at 04:45 AM
Love this new feature! love this page.
Posted by: zhang | November 24, 2010 at 09:53 PM
That's a very good graph...And as simple as the whole idea may seem, few companies actually implement it. How come they don't understand social media has nowadays a huge impact on businesses...
Posted by: John Carter | November 05, 2010 at 06:18 AM