as reported here and elsewhere, NYC & Company has launched a new site and it takes a fresh approach to market the Big Apple.
The site design is on the hip side and a departure from the norm which for a city like New York is understandable and valid.
The key elements for me are these:
NYCgo.com includes information in nine foreign languages and will feature user-generated content such as personal profiles, user ratings and reviews, and peer-to-peer recommendations.The site makes use of interactive tools to give the user a voice and it has integrated commercial partners to allow more of a one-stop functionality. For a major city the inclusion of restaurant reservations is for me a must.
In addition, thanks to partnerships with Travelocity and OpenTable, NYCgo.com will be transactional so that visitors can book hotels, flights, car rentals, vacation packages and restaurant reservations directly from the Web site, thereby facilitating travel bookings with convenience, according to city officials.
I like where they are going with this. Others should move in the same direction and focus on the customer experience and convenience and not politically correct supplier relationships.