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Global experience in destination marketing, tour operations, retail travel and the airline industry and since the early days in the largest e-commerce vertical - online travel. Senior executive positions in Japan, Canada, the United Kingdom and in the United States.


At present I am the principal and owner of buhlerworks a consulting service for vision, strategy & innovation in travel & tourism web marketing, with a focus on destination marketing organizations (DMO) at the national, regional and local level.

I also work as Senior Destination Marketing Analyst for PhoCusWright , the travel industry research authority on how travelers, suppliers and intermediaries connect, delivering qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distributionand producer of high-profile executive conferences.

And am a Partner and Executive Vice President of Level 9 a web development company providing innovative solutions to the financial services industry and with past experience in travel and tourism.

Previously I was a member of the management team of, the online tour operator unit of Rail Europe Group, as EVP Business Development, Strategic Alliances & Industry Relations. I contributed to the successful establishment of the company as the first tour operator to offer fully custom-designed vacation packages for independent travelers online.

Prior to that I worked for Switzerland Tourism, the national marketing organization for one of the top 15 global tourism destinations. During my extensive global career I was responsible for their operations in North America, the United Kingdom & Ireland, Canada and South East Asia, where I established the first presence for Switzerland with an office in Japan.

I also worked in Japan and Switzerland for Kuoni Travel Inc. one of the major European tour operators.

Twice I was elected Chairman of the market operations groups of the European Travel Commission (ETC) both in Japan and in the United States and also served as Vice Chairman of the Alliance of Canadian Travel Agencies (ACTA).

I was a founding member of the Swiss Chamber of Commerce in Japan, board member of the Canadian-Swiss Chamber of Commerce in Toronto, the Swiss-American Chamber of Commerce and the American-Swiss Foundation both in New York as well as Chairman of Swiss Center, Inc. in New York

I have been invited as a speaker at travel industry conferences such as Canada-e-Connect '09, the RSAA 2008 Summit Conference, Hostelworld '07 World Conference and acted as moderator and panelist atCanada-e-Connect '07, PhoCusWright Executive Conferences, Travel Commerce Conference & Expo and EyeforTravel Conference on Travel Distribution.


golf, hockey & sumo. i only play the first - rarely and badly! japan & china - their peoples, cultures and business environments. oh yes, baseball, football, and also the mac......!