Looks like an attempt to capitalize on the expanding social media scene that might have led to a decline in traffic to their Concierge.com main site. The two blogs will also give them more media inventory to sell as the article mentions. It's another move of main stream media in the direction of the social web where the conversation is taking place.
Technorati Tags: social media, condenet, concierge.com
Comments
You can follow this conversation by subscribing to the comment feed for this post.