that the old argument still brought up by some marketers that all this new web 2.0 stuff is only for kids no longer holds true, is presented in Step Away From The Computer, Kids: Baby Boomers Embrace Social Media an article in MediaPost Publications about a recent AARP study that covers web use by boomers. It shows some very high usage rates, like 70% of consumers age 50+ saying that their online community was "very" or "extremely" important to them. Again, it looks like the web behavior of this audience makes it a necessity to focus on effective, integrated marketing that makes smart use of the latest web tools available.
Technorati Tags: AARP, social media, marketing, boomers
Joe Buhler
Personal DNA
Partner & Other Sites
Other Blogs
- Marketing on the Smart Web
My new blog - Travel & Tourism Technology Trends
Stephen Joyce's blog - Tourism Tide
Philip Caines is a Vancouver based travel blogger with insight into aggregating the long tail of travel. RezGo provides technology solutions to smaller tourism service providers. - Semantic Focus - Fresh thoughts on the Semantic Web and related topics
As the title says, this blog is about what's coming next on the semantic or intelligent web - Read/WriteWeb
Excellent stuff on what's happening on the web. - micropersuasion.com
- Tourism INTERNET Marketing Blog
- online and destination marketing for travel and tourism - Dot Tourism blog
- The Long Tail
Chris Anderson's blog in connection with his bestselling book - Church of the Customer Blog
Authors and customer evangelism marketing experts - Tech~Surf~Blog
Writer, consultant, marketing executive, surfer. - passion PR-Blog
Tourism Marketing & PR on the web 2.0 - Bill Geist's Zeitgeist
DMO expert and strategist - gate2board
Online magazine for air, rail and sea hospitality - Presentation Zen
No more boring PowerPoints! - Web Ink Now
Turn browsers into buyers - Seth's Blog
Seth is a guru, a speaker and a change agent extraordinaire - The Travolution Blog
UK Travel Blog - How to Change the World
Guy's take on things!
Good Reads
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
Christopher Locke: The Cluetrain Manifesto: The End of Business As Usual
Seth Godin: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
« Better be aware of what's said about your brand online! | Main | Surprising, after all these years...... »
June 25, 2008
The comments to this entry are closed.
March 2009
Recent Comments
- abercrombie & fitch homme on Twitter PR Strategy
- dissertation project writing on This blog has moved!
- dissertation papers help on This blog has moved!
- Assignment Help Australia on The Future Of Social Networks
- Assignment Help Australia on The Future Of Social Networks
- ugg ultra tall boots 5245 on Twitter PR Strategy
- sac longchamp pas cher on Congrats to the Brits!
- converse all star on Collective Intelligence explained
- mizuno chaussures de football on Twitter PR Strategy
- survêtement femme pas cher on The Future Of Social Networks
Recent Posts
- This blog has moved!
- The Future Of Social Networks
- Twitter PR Strategy
- Excellent brief explanation of the Semantic Web
- An innovative approach to involve customers.
- Will Old Travel Strike Back?
- Google could be superseded by the semantic Web
- Collective Intelligence explained
- Which comes first, the product or the marketing?
- The Technology is "Linked Data"
Google Search
Google Ads
Blog Search
- Blog Search
Comments