as so often, Seth Godin in this last post on Brands, social, clutter and the sundae is spot on about the latest craze, using social network sites like Facebook and Twitter as a corporate marketing tools. I especially like his comment comparing "Twitter making Dell a million dollars" - which would be chump change for that company anyway, with "the phone company made Dell a billion dollars - more than chump change! It's about the difference between a marketing medium and a connecting medium. So, before you jump on this bandwagon, think about what else you can do to make your marketing relevant and effective.
Comments