Marketing on Social Networks continued

as so often, Seth Godin in this last post on Brands, social, clutter and the sundae is spot on about the latest craze, using social network sites like Facebook and Twitter as a corporate marketing tools. I especially like his comment comparing "Twitter making Dell a million dollars" - which would be chump change for that company anyway, with "the phone company made Dell a billion dollars - more than chump change! It's about the difference between a marketing medium and a connecting medium. So, before you jump on this bandwagon, think about what else you can do to make your marketing relevant and effective.