reports Springwise in their latest trends newsletter. YokMoK, a Spanish adventure travel operator came up with this idea and it seems to me a great example of customer involvement in product planning. At the same time it offers these past travelers a reward for recruiting others to travel with the company.
Knowing how influential recommendations by friends are in the choice of travel products and destinations this looks like an effective way to take advantage of this and also get useful word-of-mouth support. Should be a model to be copied more widely.

su bien bastante buena para ver esta información en su puesto, yo estaba buscando lo mismo, pero no había ninguna adecuada de los recursos..
Posted by: abercrombie madrid tienda | May 05, 2012 at 04:47 AM
Yes i definitely agree that word of mouth has a big impact on people. What better way to promote your business is to have someone speaks good and nice things about your product. One satisfied customer would surely share his wonderful experience to his friends.
Posted by: Brad Fallon | January 21, 2011 at 02:10 AM
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Very useful tips, especially for first-time backpackers!
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